Six ways to boost your marketing PGA Member and Foremost Business Development Consultant James Hare offers six key practical tips to lift your marketing and communications. James Hare began his career in golf alongside Mark Rogers at Seaton Carew, in County Durham, gaining initial industry exposure which expanded to teaching and custom fitting. He completed his PGA training during this period, establishing a strong foundation for professional development. Currently responsible for supporting PGA Professionals and golf clubs in the North East of England, Scotland and Ireland, James’s responsibilities as a Foremost Business Development Consultant range from Hull to Brora and also include several accounts in Dublin. He leverages his industry experience to help Foremost members grow their businesses. Strive for consistency Regular communication with your members or customers is essential. Whether through email newsletters or social media updates, staying in consistent contact keeps your audience engaged and informed about your services, products, and any updates. If you're not maintaining regular contact, another retailer will be, potentially capturing your customers' attention instead. Make your content personal When sharing content, especially on social media, consider using video instead of relying on static images and text. Video content typically generates much higher engagement and shareability. Additionally, your content doesn’t need to be perfectly polished or scripted, imperfect content often feels more authentic and relatable to your audience. Video can also help build trust, as viewers can see the person they’re buying from. Make it easy to buy and book Once potential customers are excited about your offerings, make it easy for them to act immediately. If you're selling the idea of better golf through a golf lesson or fitting, ensure that your customers have a simple, straightforward way to book right then and there. Tools and services such as Foremost’s efficient online booking system allow customers to secure their spot without losing momentum. Build anticipation of what you are offering Your digital marketing should promote excitement and create a sense of opportunity. As a golf professional, you're in the business of selling better golf, whether through lessons or fittings. Your content should evoke that "I can't miss this!" feeling. Take the time to analyse the language on your website, ensuring it highlights the benefits of the experience you're offering. Remember, you're not just selling a 30-minute golf lesson, you're selling more fairways hit, more putts holed and greater enjoyment. Keep your website updated Your website is often the first point of contact for potential customers, so it’s crucial that it accurately reflects your current offerings. Make sure to remove outdated images, old wording, or expired promotions. You don’t want customers to think you’re lacking the latest fitting equipment or launch technology when it’s actually available in your pro shop or custom-fit studio. A well-maintained website helps build trust and credibility, ensuring customers know they’re getting the best and most up-to-date products and services. Leverage Testimonials and Reviews Customer testimonials and reviews are powerful tools for building trust with new customers. Don’t hesitate to ask a satisfied customer for a review or testimonial. A simple "Could you leave me a review?" can go a long way. Remember, customers are more likely to trust a business with hundreds of positive reviews rather than just a handful, so it's important to encourage feedback wherever possible. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 May 8 2025 By David Muller 0 0 Comment Foremost Golf awards celebrates top suppliers in 2024 Foremost Golf, the UK’s largest retail and marketing services group, has announced the winners of its 2024 Supplier Awards. The awards are chosen by Foremost member professionals, voting for the suppliers and specific products that made the greatest impact on their business throughout the previous year. PING was selected for the coveted Supplier of the Year Award for 2024, claiming top spot for the 15th time since 2008. The G430 backed up a hugely successful launch with a strong second year performance. L-R Chris Glenday, Head of Supplier Partnerships, Foremost Golf. Steve Carter, Sales Director, Ping. Lisa Lovatt, Managing Director, Ping. Andy Martin, Managing Director, Foremost Golf “We are thrilled to receive this prestigious award again from a key retail partner,” commented PING Managing Director, Lisa Lovatt. “As a company, we never take something like this for granted, and it means a great deal to the employees of PING Europe and the Solheim family. It recognises our consistent dedication and hard work, and our continuing commitment to providing excellent customer service.” Under Armour celebrated a hat-trick of supplier awards after a fantastic performance in 2024. The Glide SL 2 won ‘Best Golf Shoe’ for the second consecutive year, while the Stormproof Glide Rain Jacket was named ‘Best Outerwear.’ Both products, part of the group’s strong line-up of Exclusive Lines, have delivered highly profitable sales for Foremost members in 2024. The brand also secured ‘Best Apparel Range’ for the eighth consecutive year. Neil Heslop, Partner, PJH Brand Management, Under Armour “The whole team at Under Armour are delighted to have been recognised by Foremost members as their Apparel Supplier of the Year,” said Neil Heslop, Under Armour (PJH Brand Management, Partner). “We are extremely grateful for the trust Foremost have given Under Armour to deliver exclusive lines for both outerwear and footwear. To secure three awards in total is incredible! I’d like to thank the Foremost members for their continued and much valued support, and we will strive to keepon delivering best in class products and service.” Titleist’s Vokey SM10 wedge range, which launched in 2024, achieved record-breaking sales and won ‘Best Wedge Range.’ L-R Ben Welch, Golf Club Category Manager, Titleist. Michael Creighton, Brand Director, Titleist Titleist’s iconic Pro V1 franchise – celebrating its 25th anniversary this year – continued its dominance in the golf ball market, retaining its top spot in the ‘Best Golf Ball’ category. Odyssey’s Ai-One range continued its success from 2023, once again winning the ‘Best Putters’ award. Greg Pearse, Commercial Director, Callaway Golf The compact M1 model from Motocaddy won ‘Best Electric Trolley’, benefitting from Foremost’s Elite Marketing Programme to drive consumer demand and increase sales of premium price point electric trolleys. Oli Churcher, Marketing Director, Motocaddy In 2024, Wilson Golf secured the ‘Outstanding Customer Service Award’, where the evaluation of supplier performance from Foremost’s member retailers is an excellent reflection of the relationship between Foremost, suppliers and customers, and the eventual winners at Wilson Golf echoed Foremost’s relentless commitment to its members. Efficient support services from both head office staff and field sales representatives remain essential for green grass retailers, and rather than an objective evaluation of sales data, the Customer Service Award is based on the strength of that relationship between retailer and supplier. The compact M1 model from Motocaddy won ‘Best Electric Trolley’, benefitting from Foremost’s Elite Marketing Programme to drive consumer demand and increase sales of premium price point electric trolleys. Leigh Fletcher, Sales Manager, Wilson Golf “We are honoured to receive this award from Foremost Golf,” commented Leigh Fletcher, Sales Manager – UK & Ireland at Wilson Golf. “A core part of our company values is our commitment to supporting our trade partners. We have significantly enhanced our communication through dedicated customer service, an expanding sales force and a growing marketing team in the field. We remain committed to delivering world-class service to our partners at Foremost Golf.” “I would like to congratulate all our 2024 award winners on their achievements,” added Chris Glenday, Head of Supplier Partnerships at Foremost Golf. “There can only be one winner in each category, but we have seen a real shift in voting towards the brands and products delivering back to the bottom line of members’ businesses. With some great product launches happening right now, we look forward to seeing which suppliers perform best for our members in 2025!” For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 April 15 2025 By David Muller 0 0 Comment Do you offer a premium custom fitting experience to your golfers? Steve Bird, Business Development Consultant and Education Lead at Foremost Golf, discusses the best way to elevate your custom fitting offering. It seems like great service experiences are few and far between in the era of modern commerce and technology. When was the last time you received genuinely exceptional service? There is an art to building a strong relationship with your customer and providing an experience that goes the extra mile, showing that you care and exceeding expectations. Analyse how your business delivers on the four key areas below. Can you add improvements in 2025 to enhance the fitting experience? The booking process Open the fitting page on your own website and that of your best competitor. It should be user-friendly, and clear for customers. Make sure you clearly describe your qualifications, expertise and the fact you genuinely care about the outcome. Use plenty of testimonials, and high-quality pictures and videos to showcase your facility! This is only the first part of the equation. Once you’ve impressed the golfer, you need to offer an online booking system that is seamless. Gone are the days where we can rely on the customer to phone up, mention it when they next see you, or approach you by email – you have to offer online booking. A large percentage of bookings placed through the Foremost online lesson and fitting booking system occur late in the evening. Pre-service experience After the customer has booked a fitting, make sure the next time you engage with them occurs before they turn up! We need to show more professionalism and offer some form of communication between the booking and the service. Think about sending out a pre-event questionnaire that asks the key questions, providing you with crucial information to enhance your preparation. You can also use this as an opportunity to outline expectations on the day, turning potential nerves into excitement. This doesn’t have to take more time and effort; if you use a top booking system, this process can be automated. The environment First impressions really matter. Take a walk into your studio or teaching facility. Does it make you feel proud? If not, change it! It doesn’t have to be expensive to provide a clean, logical, clutter free environment. Some simple interior design tweaks like wooden panelling, storage units or LED down lighting can make everything look more professional and distinguish your service. Indoor studios are now commonplace, so now might be the time to do a cost-effective upgrade to take your studio to the next level and wow your customers. Post-service experience I’m a big believer that after-sales service is the most important, and easiest, way to stand out from the crowd. When done properly, it elevates you above the competition and creates strong customer loyalty. For example, after their purchase, invite the customer back for a free check up a month later. This might only take 15 minutes of your time but has huge value to the customer and always leads to additional opportunities. Follow up on the phone after three months, just to ask how the clubs are working for them. Another idea is to send them a thank you and reinforce the message that they can come and see you for anything else golf related in the future. These simple acts carry enormous weight. After a lesson, why not send them a feedback form, to show you care about your service and are constantly open to improving? For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 April 8 2025 By David Muller 0 0 Comment Success starts with the numbers and ends with the numbers Andy Martin Andy Martin, Managing Director of Foremost Golf, discusses how understanding the numbers will deliver more profit to a member’s bottom line, and explains how the company’s latest Foremost POS development supports their business development consultants (BDCs) to help members work smarter. Success starts with the numbers and ends with the numbers. It’s the same in so many walks of life in 2025 from sport to the tech industry, and golf retail is no different. The subsequent analysis of reliable data is what separates good from great. Foremost Golf is increasingly a data hungry organisation. Sharing our findings with mutual business partners and suppliers will help them deliver a better service to member retailers. The group’s rapidly growing Foremost POS retail management system, now with over 230 users, is already offering multiple insights into new opportunities and efficiencies for businesses. The group’s long-established Central Payment & Invoicing system populates the member’s Foremost POS system, saving them considerable time on product data-entry but also increased reporting accuracy to help guide business decisions. The analysis we can draw from the system allows our BDC team to work with individual members to review retail performance to identify category growth, efficiency and business opportunities. Finding problems and delivering the solution Our retail analysis is already showing areas across different stock categories where golf retailers and our members can improve profitability with relative simplicity. One example is golf balls, where turnover and gross margin percentage return is varied across the estate of member retailers. Within the group, our team of regional BDCs already have the answers within their portfolio of business consultancy advice. Group Callaway ERC high margin ‘exclusive line’ execution Identify products that are good for your business It is increasingly important to identify areas in which to generate margin. Too often, effort is carried out for little reward. We all know the well-documented phrase of ‘turnover is for vanity, margin is for sanity’. In 2025, the group introduced an exciting new proposition to its members in the form of an ‘exclusive line product’. Members can invest in a ball franchise and build for the long term with a credible golf manufacturer that will keep delivering year on year. New ForeSignage, a new tech system to help member retailers easily ticket key products in-store Business Review can include: Category Share – Is the member retailer selling as many golf balls as we would expect versus the rest of the Foremost POS estate? If not, we can look at what can be done better to drive category sales at that shop. Retailer ‘Segmentation comparison’ – against other similar sized retailers and from the member retailers geographic region? Gross Margin return – is the business returning the GM% that we would expect for the ball category? If not, we can look at solutions to create a better mix to help drive the bottom line. Stock Turn – is the member retailer overstocked, do they have too many SKU’s – too many delivering the same position but not offering sufficient growth in sales. Comprehensive sell-through support It is equally important that customers are aware of these key products, so just like all other Foremost group exclusive lines, retail campaigns and supplier product launches, the new golf ball will enjoy the group’s comprehensive 360-degree retail marketing support, including digital e-newsletter, special mail, website, video and social media. Designed specifically to encourage sell-through, these services are combined with live monitor video and animations, to external and internal store signage and modular hotspot displays. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 April 8 2025 By David Muller 0 0 Comment Foremost Golf experts enhance Custom Fitting experience with exclusive Winter Workshops Foremost’s team of Business Development Consultants (BDC’s) have travelled extensively throughout the off-season, hosting 11 custom fitting workshops attended by over 240 Foremost members. The workshops were held by Callaway, PING, TaylorMade and Titleist at a range of regional and national fitting centres, and provided Foremost members with opportunities to improve technical fitting skills, while networking with fellow professionals. The Foremost BDC team leaned into recent data that shows 50% of Foremost members’ business is generated from hardware sales. Key themes throughout the workshops also included technical variables to monitor during a custom fitting, enhancing the customer experience and continuing to drive hardware sales in the build-up to the 2025 season. “We’ve enjoyed working closely with members of Foremost to provide greater insights on the features and benefits of our products, whilst sharing our own best practice of the Fitting Experience within our National Performance Centre”, said Greg Pearse, Commercial Director at Callaway Golf Europe. The customer journey is an essential part of the training delivered by Foremost’s BDC team. Foremost’s Elite Marketing Programme (EMP) covers the first part of the equation by generating traffic through omnichannel marketing. The workshops reiterated the importance of an attractive studio, displaying the range of products and professional expertise on offer. A subsequent follow up is what creates the relationship, further customer retention and positive referrals. “Foremost guide us on how to advertise and produce a professional custom fitting, whilst having invaluable training on the latest equipment and how to custom fit their product from the brand specialists themselves”, said James Flesher, Dunston Hall Golf Club. “These workshops were ideal for my team and I to ensure we offer a professional service from the beginning, and we will most definitely be attending future events.” “As a Year 2 trainee, learning early from others is key”, added Ryan Thomas of Whitchurch Golf Club, who attended multiple brand sessions throughout the workshop series. “Understanding variables like descent angle helps narrow our focus during custom fitting sessions - tools like PING’s co-pilot offered a new way to establish a starting point with customers.” The impact on customer satisfaction and brand loyalty is significant when custom fitting is done correctly, from a technical standpoint as well as excellent marketing and service levels. The three-part relationship between Foremost, member professional and suppliers is an essential part of the fitting process, and Foremost's commitment to continually improving standards is evidenced by the success of these workshops. “We were delighted to team up with Foremost to provide so many members with extensive custom fit and service excellence training, helping to set them up for success this season”, added Roy Parkes, Sales Manager UK, South at TaylorMade. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 March 21 2025 By David Muller 0 0 Comment Foremost Golf Hits New Milestone Surpassing 250 POS Users Foremost Golf, the UK’s largest retail and marketing services group, has announced 250 users of its innovative Point of Sale (POS) software system, after its main launch last year. Members recognise the immediate financial benefits of Foremost POS, despite the huge value the premium system brings, the new till system costs just £40 per month. Foremost POS is designed to provide accurate data and seamless integration with Foremost systems and services, and more than 250 members now benefit from these advanced features, saving time with product input, utilising accurate reports and streamlining business processes for golf retailers across the country. “The transition was seamless. A lot of people were wary of changing things up, but the entire data transition to Foremost POS was completed within 15 minutes, a brand new till system that contained all my product details”, commented Martyn Hamer of Davyhulme Golf Club. The new Foremost POS system integrates seamlessly with other key Foremost services such as the Foremost group’s digital and integrated retail marketing system, EMP (Elite Marketing Programme) and the Central Invoicing & Payment system; which will deliver unparalleled benefits to Central and EMP premium members. “Foremost POS gives me more confidence than any previous till system” added Rudy Stables of Hanging Heaton Golf Club. “Due to the Central Payment integration, the till system is 100% accurate and we have complete faith in the reliability of our stock levels.” “We’re thrilled with the response from the membership after rolling out Foremost POS, it has been nothing short of phenomenal”, commented Andy Martin, Managing Director at Foremost Golf. “Foremost POS makes it so much easier to run a golf retail business, with two key benefits, saving time, and providing accurate data for our Business Development Consultants (BDC’s). Our support team is then fully informed and can show our members exactly where they can improve their business and margins.” The Foremost POS system enables the Foremost BDC team to provide enhanced reporting capabilities and robust data analysis. The integrity of data has been a primary focus of this investment, as golf professionals and club managers relish efficient software systems and the ability to make more informed business decisions. Forecasts indicate consistent growth for Foremost POS sign-ups and continue to predict a minimum of 300 users by the end of 2025. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 March 17 2025 By David Muller 0 0 Comment James Hare joins Foremost as business development consultant Foremost Golf, the UK’s largest golf retail and marketing services group, has appointed James Hare as a business development consultant for the north east of England, Scotland and Ireland. James began his career in golf alongside Mark Rogers at Seaton Carew Golf Club, gaining initial industry exposure and knowledge which expanded to teaching and custom fitting. He completed his PGA training during this period, establishing a strong foundation for professional development. “I have used a variety of Foremost services in my professional career, each contributing immensely to our operations and allowing better and more consistent communication with customers” commented James Hare. Hare was appointed head professional at Richmond (Yorks) Golf Club, serving for five years, before moving to Dinsdale Spa Golf Club in Darlington as head professional. He was promoted to director of golf following a change in the club’s ownership, and then joined Hunley Golf Club in 2020. In 2023, Hunley transitioned their golf retail operations in-house, moving away from a franchised model. “Foremost Golf’s Central Invoicing and EMP Premium services were essential for me to drive income, enhance the club’s reputation, and establish Hunley as a premier destination for golf equipment”, added Hare. Currently responsible for supporting PGA professionals and golf clubs in the north east of England, Scotland and Ireland, James’ responsibilities range from Hull, England to Brora in the Highlands, with several accounts to manage in Dublin and the surrounding area; leveraging industry experience to help them grow their businesses. Andy Martin, managing director of Foremost Golf, added “James joins us to add yet another layer to the new role of the Foremost business development consultants, who will be armed with reports from the group’s Foremost POS system to help them identify opportunities to support member retailers improve their business and increase their sales.” “We’re thrilled with his decision to join us to represent the North East of England, Scotland and Ireland, and we’re confident that his two decades of experience in the golf industry will allow him to successfully navigate such a large part of our business.” For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 February 18 2025 By Tom Law 0 0 Comment How to optimise your fitting facilities to match the hardware market Ian Melham, Head of Membership Services at Foremost Golf, kicks off 2025 by ensuring your business can match the expanding hardware market, by expertly marketing your fitting facilities. As we step into a new year, the opportunity to grow and innovate within your professional shop is vast. While each year presents unique challenges, one statistic remains constant: Hardware makes up 50 percent of retail sales in a pro shop. This critical revenue stream underscores the importance of not only offering quality products but also ensuring that you market your studio effectively — a key differentiator in today’s competitive landscape. State-of-the-art fitting facilities The modern golfer demands precision. Offering professional fitting facilities is no longer optional; it’s an expectation. The right fitting studio combined with the advice of an experienced professional allows customers to see the tangible benefits of purchasing clubs tailored to their game. This personalised service can significantly boost conversion rates and strengthen your reputation, which in turn will have a positive impact on customer retention. Market your facilities effectively Your facilities — including fitting studios and demo areas — are invaluable assets. However, they won’t generate revenue if customers don’t know about them. A strong marketing strategy ensures that golfers see the value of your services before they even step into the shop. From digital to instore, every touchpoint should communicate the unique advantages your fitting service offers. Communicating through multiple channels is always the best approach to successfully convert your customers, and encourage them to buy from you. Showcasing your fitting facilities prominently both in-store and online encourages customers, particularly during the off-season. Emphasising your fitting studio coupled with the expertise is simply a win-win. Make sure you showcase success. Look to highlight testimonials, success stories and promotions on your website that demonstrate the value of your studio. Deliver exceptional customer service Customer service remains the cornerstone of any successful professional shop. Golfers are looking for more than just products; they’re seeking expertise, trust and personalised solutions. Trained staff who can provide insights about the latest technology whilst offering an expert fitting service will allow you to stand apart from your competition. In addition, a welcoming environment encourages repeat visits and fosters customer loyalty. Being proactive with customers and keeping them updated on the latest technology and equipment releases is an invaluable exercise. We know this makes up 50 percent of the typical green grass professional shop retail turnover, so showcasing all key market updates is a must! Make 2025 the year your professional shop stands out as the premier destination for hardware purchases and customer satisfaction. With the right support system, your marketing channels will drive revenue, strengthen customer loyalty and set the stage for continued growth. The new year is here — and so is your chance to get ahead. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 February 4 2025 By David Muller 0 0 Comment Paul Cunningham joins Foremost Golf Foremost Golf has appointed Paul Cunningham from Hartford Golf Club as its new business development consultant (BDC) for the north of England. This strategic appointment comes as Charlie Hartley steps down after years of dedicated service to the company. Paul brings 26 years of experience in the golf and retail industry to the role. His expertise in fostering partnerships and driving growth was apparent during his 21-year tenure at Hartford Golf Club, and led to him winning Foremost’s coveted Elite Marketing Programme Member of the Year in 2023. “I’m thrilled to be joining Foremost Golf as the new business development consultant for the north”, Cunningham said. “This role offers a fantastic opportunity for me to support and empower our members using the tools and services available through Foremost Golf. Through fantastic exclusive lines and ever evolving services like Foremost POS and the industry leading Elite Marketing Programme, there has never been a better time to be a part of the group.” Paul’s role will focus on identifying new opportunities to enhance the services and support provided to Foremost members and partners. As Paul steps into this role, Charlie Hartley departs after playing a pivotal role in shaping Foremost Golf’s business development efforts. Charlie has been instrumental in establishing Foremost’s position as a leader in the golf industry and leaves behind a legacy of strong relationships and successful partnerships. Andy Martin, managing director of Foremost Golf, added “Paul’s arrival marks a new era in the level of service we can provide to our member professionals. The Foremost business development consultants will be powered by reports from the group’s Foremost POS system, helping them identify opportunities to support member retailers grow their business and become more profitable. “We are confident that Paul’s leadership will open up fresh opportunities for growth and innovation for our members.” For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 January 12 2025 By Tom Law 0 0 Comment Foremost POS launch unlocks advantages for green-grass businesses The launch of the new Foremost POS premium system sets a new standard for golf club retail businesses, designed to provide impressive data collection and business insights. This cutting edge, fully integrated solution was built specifically for Foremost members and seamlessly connects with Foremost’s systems and services, empowering members to boost efficiency and reporting accuracy, saving time and ensuring business success. Foremost POS integrates effortlessly with other Foremost services Accuracy of data The Foremost POS system has been designed with green-grass businesses in mind, an investment into software that will change the game of business reporting for golf clubs by ensuring accurate data. According to recent surveys, the majority of golf clubs and club managers are willing to rethink their software suppliers and till systems if there is a noticeable improvement, and the Foremost POS till system has already received outstanding endorsements from many retailers. “Within two or three months, I knew this was by far the best till system I’d ever used in golf. The price is excellent value, so it’s an absolute no brainer for me,” said Rudy Stables, Hanging Heaton Golf Club. Rudy Stables “It was just easy. The Foremost POS system integrates with my central payments, everything was on the system, ready to go from the minute I opened the doors!” “By integrating with our bespoke Central Payment & Invoicing System, our innovative new Foremost POS system subsequently delivers accurate retail and margin reporting for businesses. This automatically saves time for our members”, said Andy Martin, managing director at Foremost Golf. “We are a data hungry business, and Foremost POS empowers our business development consultants to identify opportunities to help member retailers review and improve their operations. This investment underscores Foremost’s commitment to data-driven strategies, reinforced by a powerful POS system tailored to meet members’ needs.” Matt Dunbabin Seamless integration with key Foremost services Foremost POS brings exclusive benefits to Central Payment members and Elite Marketing Programme (EMP) members, ensuring that every transaction and marketing effort is maximised for growth. The EMP system integration prompts the user for data collection, which automatically expands their database, before synchronising with the retailer’s digital marketing system. The automated data capture within Foremost POS ensures that member businesses can effortlessly target their most active customers, through high level golf club e-communications like newsletters, special emails, and social media. The integration with Foremost’s Central Payment & Invoicing system also reduces the risk of product entry errors, enabling accurate tracking of payments, and provides seamless invoicing management for the business. The Foremost POS system subsequently delivers accurate retail and margin reporting for businesses. This integration with other services that golf club retailers can use reinforces the key ethos of saving time for the Foremost member, while arming them with a skills bank that promotes informed business decision-making. “Foremost POS ticked all the boxes that we didn’t have covered as golf retailers” said Matt Dunbabin of Runcorn Golf Club. “From finding products to managing stock and ensuring customer transfers, everything is straightforward for us.” Business Development Consultants work with Foremost members to integrate POS into their systems, analysing their business and finding retail improvements and opportunities A simple transition process Technology often presents significant barriers to entry, especially for businesses trying to adapt to new tools. Lengthy transition periods, complex cost-benefit analysis, and additional staff training can often deter businesses from embracing new systems. Foremost therefore prioritised usability and seamless integration with their existing systems. This approach was vital to streamline the transition process to the Foremost POS system, avoiding the common headaches associated with adopting new technology. “The till system is very user-friendly. Some of my team are hesitant to embrace technology changes due to business inertia, but they’ve been able to take the Foremost POS transfer in their stride, which is testament to the Foremost POS system” said James Wood of Sudbury Golf Club. James Wood The implementation of the Foremost POS is remarkably user-friendly, with a transfer time of less than 30 minutes. This ensures minimal disruption to daily operations, while the improved functionality of the till system provides golf club retailers with a more intuitive and powerful tool, enhancing both staff and business performance. With this simple transition process, Foremost POS provides the solution for golf club retailers looking to modernise without the stress typically associated with technological upgrades. “The transition was seamless. A lot of people are wary of changing things up, but the entire thing was completed within 15 minutes, a brand new till system that contained all of my product details,” added Martyn Hamer of Davyhulme Golf Club. Martyn Hamer By the numbers The launch of this shop point-of-sale technology is already offering members significant advantages for their businesses. Foremost POS is a premium system, valued between £100 and £150 per month, but is exclusively subsidised for Foremost members at just £40 per month. As of November, 180 Foremost members are already using the new Foremost POS system, and this number is expected to reach 200 by January. Having just celebrated its 40th anniversary, Foremost has ambitious plans for the new year as the team seeks to build further on this remarkable growth by the end of 2025. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 December 17 2024 By David Muller 0 0 Comment 1234567...89Next
Six ways to boost your marketing PGA Member and Foremost Business Development Consultant James Hare offers six key practical tips to lift your marketing and communications. James Hare began his career in golf alongside Mark Rogers at Seaton Carew, in County Durham, gaining initial industry exposure which expanded to teaching and custom fitting. He completed his PGA training during this period, establishing a strong foundation for professional development. Currently responsible for supporting PGA Professionals and golf clubs in the North East of England, Scotland and Ireland, James’s responsibilities as a Foremost Business Development Consultant range from Hull to Brora and also include several accounts in Dublin. He leverages his industry experience to help Foremost members grow their businesses. Strive for consistency Regular communication with your members or customers is essential. Whether through email newsletters or social media updates, staying in consistent contact keeps your audience engaged and informed about your services, products, and any updates. If you're not maintaining regular contact, another retailer will be, potentially capturing your customers' attention instead. Make your content personal When sharing content, especially on social media, consider using video instead of relying on static images and text. Video content typically generates much higher engagement and shareability. Additionally, your content doesn’t need to be perfectly polished or scripted, imperfect content often feels more authentic and relatable to your audience. Video can also help build trust, as viewers can see the person they’re buying from. Make it easy to buy and book Once potential customers are excited about your offerings, make it easy for them to act immediately. If you're selling the idea of better golf through a golf lesson or fitting, ensure that your customers have a simple, straightforward way to book right then and there. Tools and services such as Foremost’s efficient online booking system allow customers to secure their spot without losing momentum. Build anticipation of what you are offering Your digital marketing should promote excitement and create a sense of opportunity. As a golf professional, you're in the business of selling better golf, whether through lessons or fittings. Your content should evoke that "I can't miss this!" feeling. Take the time to analyse the language on your website, ensuring it highlights the benefits of the experience you're offering. Remember, you're not just selling a 30-minute golf lesson, you're selling more fairways hit, more putts holed and greater enjoyment. Keep your website updated Your website is often the first point of contact for potential customers, so it’s crucial that it accurately reflects your current offerings. Make sure to remove outdated images, old wording, or expired promotions. You don’t want customers to think you’re lacking the latest fitting equipment or launch technology when it’s actually available in your pro shop or custom-fit studio. A well-maintained website helps build trust and credibility, ensuring customers know they’re getting the best and most up-to-date products and services. Leverage Testimonials and Reviews Customer testimonials and reviews are powerful tools for building trust with new customers. Don’t hesitate to ask a satisfied customer for a review or testimonial. A simple "Could you leave me a review?" can go a long way. Remember, customers are more likely to trust a business with hundreds of positive reviews rather than just a handful, so it's important to encourage feedback wherever possible. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 May 8 2025 By David Muller 0 0 Comment
Foremost Golf awards celebrates top suppliers in 2024 Foremost Golf, the UK’s largest retail and marketing services group, has announced the winners of its 2024 Supplier Awards. The awards are chosen by Foremost member professionals, voting for the suppliers and specific products that made the greatest impact on their business throughout the previous year. PING was selected for the coveted Supplier of the Year Award for 2024, claiming top spot for the 15th time since 2008. The G430 backed up a hugely successful launch with a strong second year performance. L-R Chris Glenday, Head of Supplier Partnerships, Foremost Golf. Steve Carter, Sales Director, Ping. Lisa Lovatt, Managing Director, Ping. Andy Martin, Managing Director, Foremost Golf “We are thrilled to receive this prestigious award again from a key retail partner,” commented PING Managing Director, Lisa Lovatt. “As a company, we never take something like this for granted, and it means a great deal to the employees of PING Europe and the Solheim family. It recognises our consistent dedication and hard work, and our continuing commitment to providing excellent customer service.” Under Armour celebrated a hat-trick of supplier awards after a fantastic performance in 2024. The Glide SL 2 won ‘Best Golf Shoe’ for the second consecutive year, while the Stormproof Glide Rain Jacket was named ‘Best Outerwear.’ Both products, part of the group’s strong line-up of Exclusive Lines, have delivered highly profitable sales for Foremost members in 2024. The brand also secured ‘Best Apparel Range’ for the eighth consecutive year. Neil Heslop, Partner, PJH Brand Management, Under Armour “The whole team at Under Armour are delighted to have been recognised by Foremost members as their Apparel Supplier of the Year,” said Neil Heslop, Under Armour (PJH Brand Management, Partner). “We are extremely grateful for the trust Foremost have given Under Armour to deliver exclusive lines for both outerwear and footwear. To secure three awards in total is incredible! I’d like to thank the Foremost members for their continued and much valued support, and we will strive to keepon delivering best in class products and service.” Titleist’s Vokey SM10 wedge range, which launched in 2024, achieved record-breaking sales and won ‘Best Wedge Range.’ L-R Ben Welch, Golf Club Category Manager, Titleist. Michael Creighton, Brand Director, Titleist Titleist’s iconic Pro V1 franchise – celebrating its 25th anniversary this year – continued its dominance in the golf ball market, retaining its top spot in the ‘Best Golf Ball’ category. Odyssey’s Ai-One range continued its success from 2023, once again winning the ‘Best Putters’ award. Greg Pearse, Commercial Director, Callaway Golf The compact M1 model from Motocaddy won ‘Best Electric Trolley’, benefitting from Foremost’s Elite Marketing Programme to drive consumer demand and increase sales of premium price point electric trolleys. Oli Churcher, Marketing Director, Motocaddy In 2024, Wilson Golf secured the ‘Outstanding Customer Service Award’, where the evaluation of supplier performance from Foremost’s member retailers is an excellent reflection of the relationship between Foremost, suppliers and customers, and the eventual winners at Wilson Golf echoed Foremost’s relentless commitment to its members. Efficient support services from both head office staff and field sales representatives remain essential for green grass retailers, and rather than an objective evaluation of sales data, the Customer Service Award is based on the strength of that relationship between retailer and supplier. The compact M1 model from Motocaddy won ‘Best Electric Trolley’, benefitting from Foremost’s Elite Marketing Programme to drive consumer demand and increase sales of premium price point electric trolleys. Leigh Fletcher, Sales Manager, Wilson Golf “We are honoured to receive this award from Foremost Golf,” commented Leigh Fletcher, Sales Manager – UK & Ireland at Wilson Golf. “A core part of our company values is our commitment to supporting our trade partners. We have significantly enhanced our communication through dedicated customer service, an expanding sales force and a growing marketing team in the field. We remain committed to delivering world-class service to our partners at Foremost Golf.” “I would like to congratulate all our 2024 award winners on their achievements,” added Chris Glenday, Head of Supplier Partnerships at Foremost Golf. “There can only be one winner in each category, but we have seen a real shift in voting towards the brands and products delivering back to the bottom line of members’ businesses. With some great product launches happening right now, we look forward to seeing which suppliers perform best for our members in 2025!” For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 April 15 2025 By David Muller 0 0 Comment
Do you offer a premium custom fitting experience to your golfers? Steve Bird, Business Development Consultant and Education Lead at Foremost Golf, discusses the best way to elevate your custom fitting offering. It seems like great service experiences are few and far between in the era of modern commerce and technology. When was the last time you received genuinely exceptional service? There is an art to building a strong relationship with your customer and providing an experience that goes the extra mile, showing that you care and exceeding expectations. Analyse how your business delivers on the four key areas below. Can you add improvements in 2025 to enhance the fitting experience? The booking process Open the fitting page on your own website and that of your best competitor. It should be user-friendly, and clear for customers. Make sure you clearly describe your qualifications, expertise and the fact you genuinely care about the outcome. Use plenty of testimonials, and high-quality pictures and videos to showcase your facility! This is only the first part of the equation. Once you’ve impressed the golfer, you need to offer an online booking system that is seamless. Gone are the days where we can rely on the customer to phone up, mention it when they next see you, or approach you by email – you have to offer online booking. A large percentage of bookings placed through the Foremost online lesson and fitting booking system occur late in the evening. Pre-service experience After the customer has booked a fitting, make sure the next time you engage with them occurs before they turn up! We need to show more professionalism and offer some form of communication between the booking and the service. Think about sending out a pre-event questionnaire that asks the key questions, providing you with crucial information to enhance your preparation. You can also use this as an opportunity to outline expectations on the day, turning potential nerves into excitement. This doesn’t have to take more time and effort; if you use a top booking system, this process can be automated. The environment First impressions really matter. Take a walk into your studio or teaching facility. Does it make you feel proud? If not, change it! It doesn’t have to be expensive to provide a clean, logical, clutter free environment. Some simple interior design tweaks like wooden panelling, storage units or LED down lighting can make everything look more professional and distinguish your service. Indoor studios are now commonplace, so now might be the time to do a cost-effective upgrade to take your studio to the next level and wow your customers. Post-service experience I’m a big believer that after-sales service is the most important, and easiest, way to stand out from the crowd. When done properly, it elevates you above the competition and creates strong customer loyalty. For example, after their purchase, invite the customer back for a free check up a month later. This might only take 15 minutes of your time but has huge value to the customer and always leads to additional opportunities. Follow up on the phone after three months, just to ask how the clubs are working for them. Another idea is to send them a thank you and reinforce the message that they can come and see you for anything else golf related in the future. These simple acts carry enormous weight. After a lesson, why not send them a feedback form, to show you care about your service and are constantly open to improving? For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 April 8 2025 By David Muller 0 0 Comment
Success starts with the numbers and ends with the numbers Andy Martin Andy Martin, Managing Director of Foremost Golf, discusses how understanding the numbers will deliver more profit to a member’s bottom line, and explains how the company’s latest Foremost POS development supports their business development consultants (BDCs) to help members work smarter. Success starts with the numbers and ends with the numbers. It’s the same in so many walks of life in 2025 from sport to the tech industry, and golf retail is no different. The subsequent analysis of reliable data is what separates good from great. Foremost Golf is increasingly a data hungry organisation. Sharing our findings with mutual business partners and suppliers will help them deliver a better service to member retailers. The group’s rapidly growing Foremost POS retail management system, now with over 230 users, is already offering multiple insights into new opportunities and efficiencies for businesses. The group’s long-established Central Payment & Invoicing system populates the member’s Foremost POS system, saving them considerable time on product data-entry but also increased reporting accuracy to help guide business decisions. The analysis we can draw from the system allows our BDC team to work with individual members to review retail performance to identify category growth, efficiency and business opportunities. Finding problems and delivering the solution Our retail analysis is already showing areas across different stock categories where golf retailers and our members can improve profitability with relative simplicity. One example is golf balls, where turnover and gross margin percentage return is varied across the estate of member retailers. Within the group, our team of regional BDCs already have the answers within their portfolio of business consultancy advice. Group Callaway ERC high margin ‘exclusive line’ execution Identify products that are good for your business It is increasingly important to identify areas in which to generate margin. Too often, effort is carried out for little reward. We all know the well-documented phrase of ‘turnover is for vanity, margin is for sanity’. In 2025, the group introduced an exciting new proposition to its members in the form of an ‘exclusive line product’. Members can invest in a ball franchise and build for the long term with a credible golf manufacturer that will keep delivering year on year. New ForeSignage, a new tech system to help member retailers easily ticket key products in-store Business Review can include: Category Share – Is the member retailer selling as many golf balls as we would expect versus the rest of the Foremost POS estate? If not, we can look at what can be done better to drive category sales at that shop. Retailer ‘Segmentation comparison’ – against other similar sized retailers and from the member retailers geographic region? Gross Margin return – is the business returning the GM% that we would expect for the ball category? If not, we can look at solutions to create a better mix to help drive the bottom line. Stock Turn – is the member retailer overstocked, do they have too many SKU’s – too many delivering the same position but not offering sufficient growth in sales. Comprehensive sell-through support It is equally important that customers are aware of these key products, so just like all other Foremost group exclusive lines, retail campaigns and supplier product launches, the new golf ball will enjoy the group’s comprehensive 360-degree retail marketing support, including digital e-newsletter, special mail, website, video and social media. Designed specifically to encourage sell-through, these services are combined with live monitor video and animations, to external and internal store signage and modular hotspot displays. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 April 8 2025 By David Muller 0 0 Comment
Foremost Golf experts enhance Custom Fitting experience with exclusive Winter Workshops Foremost’s team of Business Development Consultants (BDC’s) have travelled extensively throughout the off-season, hosting 11 custom fitting workshops attended by over 240 Foremost members. The workshops were held by Callaway, PING, TaylorMade and Titleist at a range of regional and national fitting centres, and provided Foremost members with opportunities to improve technical fitting skills, while networking with fellow professionals. The Foremost BDC team leaned into recent data that shows 50% of Foremost members’ business is generated from hardware sales. Key themes throughout the workshops also included technical variables to monitor during a custom fitting, enhancing the customer experience and continuing to drive hardware sales in the build-up to the 2025 season. “We’ve enjoyed working closely with members of Foremost to provide greater insights on the features and benefits of our products, whilst sharing our own best practice of the Fitting Experience within our National Performance Centre”, said Greg Pearse, Commercial Director at Callaway Golf Europe. The customer journey is an essential part of the training delivered by Foremost’s BDC team. Foremost’s Elite Marketing Programme (EMP) covers the first part of the equation by generating traffic through omnichannel marketing. The workshops reiterated the importance of an attractive studio, displaying the range of products and professional expertise on offer. A subsequent follow up is what creates the relationship, further customer retention and positive referrals. “Foremost guide us on how to advertise and produce a professional custom fitting, whilst having invaluable training on the latest equipment and how to custom fit their product from the brand specialists themselves”, said James Flesher, Dunston Hall Golf Club. “These workshops were ideal for my team and I to ensure we offer a professional service from the beginning, and we will most definitely be attending future events.” “As a Year 2 trainee, learning early from others is key”, added Ryan Thomas of Whitchurch Golf Club, who attended multiple brand sessions throughout the workshop series. “Understanding variables like descent angle helps narrow our focus during custom fitting sessions - tools like PING’s co-pilot offered a new way to establish a starting point with customers.” The impact on customer satisfaction and brand loyalty is significant when custom fitting is done correctly, from a technical standpoint as well as excellent marketing and service levels. The three-part relationship between Foremost, member professional and suppliers is an essential part of the fitting process, and Foremost's commitment to continually improving standards is evidenced by the success of these workshops. “We were delighted to team up with Foremost to provide so many members with extensive custom fit and service excellence training, helping to set them up for success this season”, added Roy Parkes, Sales Manager UK, South at TaylorMade. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 March 21 2025 By David Muller 0 0 Comment
Foremost Golf Hits New Milestone Surpassing 250 POS Users Foremost Golf, the UK’s largest retail and marketing services group, has announced 250 users of its innovative Point of Sale (POS) software system, after its main launch last year. Members recognise the immediate financial benefits of Foremost POS, despite the huge value the premium system brings, the new till system costs just £40 per month. Foremost POS is designed to provide accurate data and seamless integration with Foremost systems and services, and more than 250 members now benefit from these advanced features, saving time with product input, utilising accurate reports and streamlining business processes for golf retailers across the country. “The transition was seamless. A lot of people were wary of changing things up, but the entire data transition to Foremost POS was completed within 15 minutes, a brand new till system that contained all my product details”, commented Martyn Hamer of Davyhulme Golf Club. The new Foremost POS system integrates seamlessly with other key Foremost services such as the Foremost group’s digital and integrated retail marketing system, EMP (Elite Marketing Programme) and the Central Invoicing & Payment system; which will deliver unparalleled benefits to Central and EMP premium members. “Foremost POS gives me more confidence than any previous till system” added Rudy Stables of Hanging Heaton Golf Club. “Due to the Central Payment integration, the till system is 100% accurate and we have complete faith in the reliability of our stock levels.” “We’re thrilled with the response from the membership after rolling out Foremost POS, it has been nothing short of phenomenal”, commented Andy Martin, Managing Director at Foremost Golf. “Foremost POS makes it so much easier to run a golf retail business, with two key benefits, saving time, and providing accurate data for our Business Development Consultants (BDC’s). Our support team is then fully informed and can show our members exactly where they can improve their business and margins.” The Foremost POS system enables the Foremost BDC team to provide enhanced reporting capabilities and robust data analysis. The integrity of data has been a primary focus of this investment, as golf professionals and club managers relish efficient software systems and the ability to make more informed business decisions. Forecasts indicate consistent growth for Foremost POS sign-ups and continue to predict a minimum of 300 users by the end of 2025. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 March 17 2025 By David Muller 0 0 Comment
James Hare joins Foremost as business development consultant Foremost Golf, the UK’s largest golf retail and marketing services group, has appointed James Hare as a business development consultant for the north east of England, Scotland and Ireland. James began his career in golf alongside Mark Rogers at Seaton Carew Golf Club, gaining initial industry exposure and knowledge which expanded to teaching and custom fitting. He completed his PGA training during this period, establishing a strong foundation for professional development. “I have used a variety of Foremost services in my professional career, each contributing immensely to our operations and allowing better and more consistent communication with customers” commented James Hare. Hare was appointed head professional at Richmond (Yorks) Golf Club, serving for five years, before moving to Dinsdale Spa Golf Club in Darlington as head professional. He was promoted to director of golf following a change in the club’s ownership, and then joined Hunley Golf Club in 2020. In 2023, Hunley transitioned their golf retail operations in-house, moving away from a franchised model. “Foremost Golf’s Central Invoicing and EMP Premium services were essential for me to drive income, enhance the club’s reputation, and establish Hunley as a premier destination for golf equipment”, added Hare. Currently responsible for supporting PGA professionals and golf clubs in the north east of England, Scotland and Ireland, James’ responsibilities range from Hull, England to Brora in the Highlands, with several accounts to manage in Dublin and the surrounding area; leveraging industry experience to help them grow their businesses. Andy Martin, managing director of Foremost Golf, added “James joins us to add yet another layer to the new role of the Foremost business development consultants, who will be armed with reports from the group’s Foremost POS system to help them identify opportunities to support member retailers improve their business and increase their sales.” “We’re thrilled with his decision to join us to represent the North East of England, Scotland and Ireland, and we’re confident that his two decades of experience in the golf industry will allow him to successfully navigate such a large part of our business.” For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 February 18 2025 By Tom Law 0 0 Comment
How to optimise your fitting facilities to match the hardware market Ian Melham, Head of Membership Services at Foremost Golf, kicks off 2025 by ensuring your business can match the expanding hardware market, by expertly marketing your fitting facilities. As we step into a new year, the opportunity to grow and innovate within your professional shop is vast. While each year presents unique challenges, one statistic remains constant: Hardware makes up 50 percent of retail sales in a pro shop. This critical revenue stream underscores the importance of not only offering quality products but also ensuring that you market your studio effectively — a key differentiator in today’s competitive landscape. State-of-the-art fitting facilities The modern golfer demands precision. Offering professional fitting facilities is no longer optional; it’s an expectation. The right fitting studio combined with the advice of an experienced professional allows customers to see the tangible benefits of purchasing clubs tailored to their game. This personalised service can significantly boost conversion rates and strengthen your reputation, which in turn will have a positive impact on customer retention. Market your facilities effectively Your facilities — including fitting studios and demo areas — are invaluable assets. However, they won’t generate revenue if customers don’t know about them. A strong marketing strategy ensures that golfers see the value of your services before they even step into the shop. From digital to instore, every touchpoint should communicate the unique advantages your fitting service offers. Communicating through multiple channels is always the best approach to successfully convert your customers, and encourage them to buy from you. Showcasing your fitting facilities prominently both in-store and online encourages customers, particularly during the off-season. Emphasising your fitting studio coupled with the expertise is simply a win-win. Make sure you showcase success. Look to highlight testimonials, success stories and promotions on your website that demonstrate the value of your studio. Deliver exceptional customer service Customer service remains the cornerstone of any successful professional shop. Golfers are looking for more than just products; they’re seeking expertise, trust and personalised solutions. Trained staff who can provide insights about the latest technology whilst offering an expert fitting service will allow you to stand apart from your competition. In addition, a welcoming environment encourages repeat visits and fosters customer loyalty. Being proactive with customers and keeping them updated on the latest technology and equipment releases is an invaluable exercise. We know this makes up 50 percent of the typical green grass professional shop retail turnover, so showcasing all key market updates is a must! Make 2025 the year your professional shop stands out as the premier destination for hardware purchases and customer satisfaction. With the right support system, your marketing channels will drive revenue, strengthen customer loyalty and set the stage for continued growth. The new year is here — and so is your chance to get ahead. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 February 4 2025 By David Muller 0 0 Comment
Paul Cunningham joins Foremost Golf Foremost Golf has appointed Paul Cunningham from Hartford Golf Club as its new business development consultant (BDC) for the north of England. This strategic appointment comes as Charlie Hartley steps down after years of dedicated service to the company. Paul brings 26 years of experience in the golf and retail industry to the role. His expertise in fostering partnerships and driving growth was apparent during his 21-year tenure at Hartford Golf Club, and led to him winning Foremost’s coveted Elite Marketing Programme Member of the Year in 2023. “I’m thrilled to be joining Foremost Golf as the new business development consultant for the north”, Cunningham said. “This role offers a fantastic opportunity for me to support and empower our members using the tools and services available through Foremost Golf. Through fantastic exclusive lines and ever evolving services like Foremost POS and the industry leading Elite Marketing Programme, there has never been a better time to be a part of the group.” Paul’s role will focus on identifying new opportunities to enhance the services and support provided to Foremost members and partners. As Paul steps into this role, Charlie Hartley departs after playing a pivotal role in shaping Foremost Golf’s business development efforts. Charlie has been instrumental in establishing Foremost’s position as a leader in the golf industry and leaves behind a legacy of strong relationships and successful partnerships. Andy Martin, managing director of Foremost Golf, added “Paul’s arrival marks a new era in the level of service we can provide to our member professionals. The Foremost business development consultants will be powered by reports from the group’s Foremost POS system, helping them identify opportunities to support member retailers grow their business and become more profitable. “We are confident that Paul’s leadership will open up fresh opportunities for growth and innovation for our members.” For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 January 12 2025 By Tom Law 0 0 Comment
Foremost POS launch unlocks advantages for green-grass businesses The launch of the new Foremost POS premium system sets a new standard for golf club retail businesses, designed to provide impressive data collection and business insights. This cutting edge, fully integrated solution was built specifically for Foremost members and seamlessly connects with Foremost’s systems and services, empowering members to boost efficiency and reporting accuracy, saving time and ensuring business success. Foremost POS integrates effortlessly with other Foremost services Accuracy of data The Foremost POS system has been designed with green-grass businesses in mind, an investment into software that will change the game of business reporting for golf clubs by ensuring accurate data. According to recent surveys, the majority of golf clubs and club managers are willing to rethink their software suppliers and till systems if there is a noticeable improvement, and the Foremost POS till system has already received outstanding endorsements from many retailers. “Within two or three months, I knew this was by far the best till system I’d ever used in golf. The price is excellent value, so it’s an absolute no brainer for me,” said Rudy Stables, Hanging Heaton Golf Club. Rudy Stables “It was just easy. The Foremost POS system integrates with my central payments, everything was on the system, ready to go from the minute I opened the doors!” “By integrating with our bespoke Central Payment & Invoicing System, our innovative new Foremost POS system subsequently delivers accurate retail and margin reporting for businesses. This automatically saves time for our members”, said Andy Martin, managing director at Foremost Golf. “We are a data hungry business, and Foremost POS empowers our business development consultants to identify opportunities to help member retailers review and improve their operations. This investment underscores Foremost’s commitment to data-driven strategies, reinforced by a powerful POS system tailored to meet members’ needs.” Matt Dunbabin Seamless integration with key Foremost services Foremost POS brings exclusive benefits to Central Payment members and Elite Marketing Programme (EMP) members, ensuring that every transaction and marketing effort is maximised for growth. The EMP system integration prompts the user for data collection, which automatically expands their database, before synchronising with the retailer’s digital marketing system. The automated data capture within Foremost POS ensures that member businesses can effortlessly target their most active customers, through high level golf club e-communications like newsletters, special emails, and social media. The integration with Foremost’s Central Payment & Invoicing system also reduces the risk of product entry errors, enabling accurate tracking of payments, and provides seamless invoicing management for the business. The Foremost POS system subsequently delivers accurate retail and margin reporting for businesses. This integration with other services that golf club retailers can use reinforces the key ethos of saving time for the Foremost member, while arming them with a skills bank that promotes informed business decision-making. “Foremost POS ticked all the boxes that we didn’t have covered as golf retailers” said Matt Dunbabin of Runcorn Golf Club. “From finding products to managing stock and ensuring customer transfers, everything is straightforward for us.” Business Development Consultants work with Foremost members to integrate POS into their systems, analysing their business and finding retail improvements and opportunities A simple transition process Technology often presents significant barriers to entry, especially for businesses trying to adapt to new tools. Lengthy transition periods, complex cost-benefit analysis, and additional staff training can often deter businesses from embracing new systems. Foremost therefore prioritised usability and seamless integration with their existing systems. This approach was vital to streamline the transition process to the Foremost POS system, avoiding the common headaches associated with adopting new technology. “The till system is very user-friendly. Some of my team are hesitant to embrace technology changes due to business inertia, but they’ve been able to take the Foremost POS transfer in their stride, which is testament to the Foremost POS system” said James Wood of Sudbury Golf Club. James Wood The implementation of the Foremost POS is remarkably user-friendly, with a transfer time of less than 30 minutes. This ensures minimal disruption to daily operations, while the improved functionality of the till system provides golf club retailers with a more intuitive and powerful tool, enhancing both staff and business performance. With this simple transition process, Foremost POS provides the solution for golf club retailers looking to modernise without the stress typically associated with technological upgrades. “The transition was seamless. A lot of people are wary of changing things up, but the entire thing was completed within 15 minutes, a brand new till system that contained all of my product details,” added Martyn Hamer of Davyhulme Golf Club. Martyn Hamer By the numbers The launch of this shop point-of-sale technology is already offering members significant advantages for their businesses. Foremost POS is a premium system, valued between £100 and £150 per month, but is exclusively subsidised for Foremost members at just £40 per month. As of November, 180 Foremost members are already using the new Foremost POS system, and this number is expected to reach 200 by January. Having just celebrated its 40th anniversary, Foremost has ambitious plans for the new year as the team seeks to build further on this remarkable growth by the end of 2025. For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 December 17 2024 By David Muller 0 0 Comment