Foremost Golf awards celebrates top suppliers in 2024 Foremost Golf, the UK’s largest retail and marketing services group, has announced the winners of its 2024 Supplier Awards. The awards are chosen by Foremost member professionals, voting for the suppliers and specific products that made the greatest impact on their business throughout the previous year. PING was selected for the coveted Supplier of the Year Award for 2024, claiming top spot for the 15th time since 2008. The G430 backed up a hugely successful launch with a strong second year performance. L-R Chris Glenday, Head of Supplier Partnerships, Foremost Golf. Steve Carter, Sales Director, Ping. Lisa Lovatt, Managing Director, Ping. Andy Martin, Managing Director, Foremost Golf “We are thrilled to receive this prestigious award again from a key retail partner,” commented PING Managing Director, Lisa Lovatt. “As a company, we never take something like this for granted, and it means a great deal to the employees of PING Europe and the Solheim family. It recognises our consistent dedication and hard work, and our continuing commitment to providing excellent customer service.” Under Armour celebrated a hat-trick of supplier awards after a fantastic performance in 2024. The Glide SL 2 won ‘Best Golf Shoe’ for the second consecutive year, while the Stormproof Glide Rain Jacket was named ‘Best Outerwear.’ Both products, part of the group’s strong line-up of Exclusive Lines, have delivered highly profitable sales for Foremost members in 2024. The brand also secured ‘Best Apparel Range’ for the eighth consecutive year. Neil Heslop, Partner, PJH Brand Management, Under Armour “The whole team at Under Armour are delighted to have been recognised by Foremost members as their Apparel Supplier of the Year,” said Neil Heslop, Under Armour (PJH Brand Management, Partner). “We are extremely grateful for the trust Foremost have given Under Armour to deliver exclusive lines for both outerwear and footwear. To secure three awards in total is incredible! I’d like to thank the Foremost members for their continued and much valued support, and we will strive to keepon delivering best in class products and service.” Titleist’s Vokey SM10 wedge range, which launched in 2024, achieved record-breaking sales and won ‘Best Wedge Range.’ L-R Ben Welch, Golf Club Category Manager, Titleist. Michael Creighton, Brand Director, Titleist Titleist’s iconic Pro V1 franchise – celebrating its 25th anniversary this year – continued its dominance in the golf ball market, retaining its top spot in the ‘Best Golf Ball’ category. Odyssey’s Ai-One range continued its success from 2023, once again winning the ‘Best Putters’ award. Greg Pearse, Commercial Director, Callaway Golf The compact M1 model from Motocaddy won ‘Best Electric Trolley’, benefitting from Foremost’s Elite Marketing Programme to drive consumer demand and increase sales of premium price point electric trolleys. Oli Churcher, Marketing Director, Motocaddy In 2024, Wilson Golf secured the ‘Outstanding Customer Service Award’, where the evaluation of supplier performance from Foremost’s member retailers is an excellent reflection of the relationship between Foremost, suppliers and customers, and the eventual winners at Wilson Golf echoed Foremost’s relentless commitment to its members. Efficient support services from both head office staff and field sales representatives remain essential for green grass retailers, and rather than an objective evaluation of sales data, the Customer Service Award is based on the strength of that relationship between retailer and supplier. The compact M1 model from Motocaddy won ‘Best Electric Trolley’, benefitting from Foremost’s Elite Marketing Programme to drive consumer demand and increase sales of premium price point electric trolleys. Leigh Fletcher, Sales Manager, Wilson Golf “We are honoured to receive this award from Foremost Golf,” commented Leigh Fletcher, Sales Manager – UK & Ireland at Wilson Golf. “A core part of our company values is our commitment to supporting our trade partners. We have significantly enhanced our communication through dedicated customer service, an expanding sales force and a growing marketing team in the field. We remain committed to delivering world-class service to our partners at Foremost Golf.” “I would like to congratulate all our 2024 award winners on their achievements,” added Chris Glenday, Head of Supplier Partnerships at Foremost Golf. “There can only be one winner in each category, but we have seen a real shift in voting towards the brands and products delivering back to the bottom line of members’ businesses. With some great product launches happening right now, we look forward to seeing which suppliers perform best for our members in 2025!” For more information on how Foremost can assist you and your business in simply email membership@foremostgolf.com or call 01753 218 890 April 15, 2025By David Muller General 0 Comment (0) Comments are closed.