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Foremost recruits I.T specialist to drive digital marketing projects

Foremost Golf, the U.K’s largest retail and marketing services group, has appointed I.T expert, Tom Law, to support the development of the group’s digital marketing projects.

With over 20 years of digital design expertise, Law will oversee all of Foremost’s digital touchpoints, adopting the latest technologies and innovations to continually enhance user experience across the range of new and existing digital products.

Specifically, under his remit will be maintaining and developing the range of advanced products and services included in the EMP (Elite Marketing Programme) Premium upgrade, which has received an overwhelmingly positive response from the group’s membership since its launch.

One of the group’s fastest-growing digital projects is the Online Lesson Booking System, launched to member Professionals last year. The fully integrated, free solution allows Pro’s to optimise their booking diary and crucially, is promoted through their synchronised EMP digital marketing communications.

Providing members with streamlined and efficient solutions to help drive their businesses forward while at the same time making them easy to use has always been central to the group’s ethos.

With the addition of Law, Foremost will continue to build new enhancements into its range of industry-leading marketing services as well as upgrading the member’s EMP website.

Andy Martin, Foremost Managing Director, commented: “Now that we’re offering more to our members than ever before, it is so important to be able to provide the right support and to have the right skill sets on-board to continually take our range of services forward.

“As digital marketing becomes an increasingly prevalent part of the golf Professional’s business we must react too, to make sure that our members are equipped with the best tools to reach their customer base and thrive.”

For more information on Foremost, visit grip.foremostgolf.com or follow @ForemostGolf on Twitter. If you are interested in joining Foremost, please contact Leanne Spence on 01753 218 891 or email leanne@foremostgolf.com

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