Simple tips to Increase Ball Sales David Murch, Business Development Consultant, Foremost Golf (SW England and Wales) advises on how to sell more golf balls. Ball plinths are an effective way to merchandise your ball proposition Life is all about perception. In this case, we are talking about perception of choice, value & convenience. So in order to convince your visitors and members that they should buy their golf balls from you, we need to convince them of the following: Value, Choice, Convenience and Advice. Below you’ll find five key retailing tips which will help you increase your in-store golf ball sales: Staff Product & Sales Training Perhaps the most important tip, but often forgotten. Ensuring all your staff have product knowledge on your ball ranges is essential. Knowledge breeds confidence which in turn breeds sales. Basic sales training also makes all the difference. Are the correct questions being asked delivering value to the customer but also high levels of service from your operation? Clear Store Proposition – Ball Plinth Displays Ball Plinths are a very effective way to merchandise your ball proposition to your customers. These are designed to be set up in front of the counter, and as a result are working in a primary selling space within your store. Due to their stock holding design they provide the customer with choice and the sense of convenience due to their ‘self-serve’ design. Foremost members have seen exceptional sales performance over the years with their ball plinth concept. Demonstrate your value by offering ‘multi-dozen’ pricing Ticketing When done well, ticketing will ultimately drive sales. The combination of effective ticketing and well stocked ball plinths will only have a positive impact on your ball sales. When done correctly, ticketing should act like another member of staff for you, allowing much easier self-service, especially during busy times. It’s essential that you look to include a ‘Multi-Buy’ ticket type in your offering. This will give you the opportunity to sell multiple dozens whilst reinforcing the desired perception of ‘value’. This ticket type is available to Foremost members within in our industry leading ticketing platform ‘ForeTickIT’. Effective ticketing will ultimately drive sales Promote Your Expertise Like any product or service as a retailer it’s really important that your market your expertise and your point of difference over your competition. A great way to do this would be to conduct a golf ball review on video. This could provide you with an opportunity to educate your customers on the different types of golf balls and the importance of golf ball fitting. Ball Fitting Events People are far more likely to spend money when attending an event appointment. Ball Fitting events provide an excellent way to provide advice whilst gaining a better understanding of your customers game and golfing background. For more information on how Foremost can assist you and your business in 2022 simply email membership@foremostgolf.com or call 01753 218 890 September 14, 2022By David General 0 Comment (0) Comments are closed.